Ry Prichard

Explaining All Things Cannabis

I'm a Denver-based cannabis photographer, writer, researcher, and consultant specializing in strain and concentrate knowledge.

I've spent the better part of 6 years doing nothing but cannabis. Though my interest goes much farther into the past, the beginning of cannabis as a business for me was in late 2009, when I started MMJinColorado.com. This simple blog allowed me to start experiencing the early Colorado medical dispensaries firsthand and I started taking my first cannabis photos with a $100 USB microscope.

In 2010, I joined KindReviews.com, a burgeoning reviews site with a working staff and a larger audience than I had seen to that point. I started as a reviewer, getting samples passed out to me and filling out a fairly thorough review sheet. Once a few months passed, I ended up taking over the photography duties in addition to editing the site and managing the evaluation rubric. I photographed, wrote, and edited everything on KindReviews from August 2010 through March 2013, when I left the business to pursue my own independent photography and research.

During the KindReviews era, I had the pleasure of working and forming lasting relationships with with some of the most talented breeders, extractors, and growers in the world, many of whom had congregated in Colorado to pursue these new opportunities. With the help of these individuals, I built a library of thousands of photos of unique varieties from verified sources -- this allowed me to really refine my strain knowledge and verification skills, which has informed all consulting and writing work since. I was also contracted by High Times for my first work with their magazine and online presence, including photographing all of the entries for the 2012 and 2013 Denver Cannabis Cups and serving as an official judge for 2013 in the Los Angeles and Amsterdam competitions.

In 2013, I joined TC Labs and helped build that company into one of the leading extraction operations in the United States. After negotiating a location for the company to work, TC Labs quickly won 2nd Place at the 2013 Denver Cannabis Cup, in part by utilizing my strain selection advice. The company continued to grow and eventually won 1st Place both in Amsterdam's 2013 and Denver's 2014 competitions. In 2014, along with the other members of TC Labs, founded Extract Outfitters, an innovative company which provides solutions for compliant extraction labs across the globe.

I left TC Labs/Extract Outfitters in 2014 to join the team at TR Concentrates and MiNDFUL, an operation which includes 35,000+ feet of cultivation space and an extraction lab producing over 30,000 grams of concentrate monthly. Serving as a product expert and business advisor, I have helped to solve a variety of production issues in order to improve profitability and brand reputation.

I have continued photography and writing work, contributing to and advising publications such as Newsweek, The Cannabist/Denver Post, Thrillist, High TimesRolling Stone, National Geographic, Slate, and others. I have also appeared on CBS This Morning, TruTV's Super Into, Tokyo TV, German Public Radio, MTV's True Life, and am featured in the upcoming full-length documentary Rolling Papers, which is set for worldwide release February 19th, 2016.